Reduce Reuse Recycle
A visual campaign for the city encouraging residents to reduce, reuse, and recycle. The project includes a billboard, poster, postcards, bumper sticker, and a custom logo.
Role
Developed the campaign from concept to final design, including typography, logo, and multi-format production.
Tools
Adobe Illustrator and Adobe Photoshop
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Create an approachable and memorable campaign that clearly communicates sustainability to a wide audience.
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Use tactile textures, hand-drawn typography, and a cohesive visual identity to make recycling feel relatable and engaging.
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Deliver a unified citywide campaign across billboard, poster, postcard, and sticker formats.
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The campaign visually communicates the importance of recycling in a friendly, memorable way. The combination of texture, illustration, and typography creates a personal connection, helping reinforce sustainable behaviors among residents.
