Protein Bar Packaging
Redesign Concept
A packaging redesign for Elevation protein bars, focused on modernizing the brand and improving shelf impact.
This is a conceptual project created for portfolio purposes and is not affiliated with or endorsed by Elevation or Aldi.
Role
Self-initiated packaging redesign including visual identity refinement, typography, and front-of-package layout.
Tools
Adobe Illustrator
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Reimagine the existing packaging to feel more contemporary and visually competitive while maintaining clarity of product information.
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Use bold typography, strong hierarchy, and simplified design elements to improve readability and enhance shelf presence.
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Develop a refreshed packaging system with a cohesive layout, clear nutritional emphasis, and a stronger visual identity.
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The redesign strengthens brand perception, improves visual clarity, and creates a more modern, eye-catching presence in a competitive market.
