The client wanted a campaign to encourage sustainable behavior, but existing materials were inconsistent and lacked visual impact. Needed a design system that could work across formats and sizes.

Create a strong visual identity that could adapt to multiple media. Use custom illustrations and typography to reinforce the sustainability message and make the designs memorable.

Designed a full campaign with consistent branding, incorporating a hand-illustrated trash can, custom typography, and a scanned cardboard texture as the background. Applied design elements across billboard, poster, postcards, bumper sticker, and logo for a unified look.