The original to-go menu was cluttered, text-heavy, and hard for customers to scan quickly. There was no cohesive brand identity, which made it difficult for the restaurant to stand out from competitors and communicate its offerings clearly.

Simplify the menu layout to improve clarity and readability, introducing clear sectioning and typographic hierarchy. Develop a unique visual identity rooted in the restaurant’s cultural context to strengthen brand recognition across both printed and environmental materials.

• Redesigned the menu with clean organizational structure, clear headings, and whitespace to reduce visual clutter.

• Created a new logo incorporating the number 88 and a lucky cat icon to reflect cultural symbolism and attract customer attention.

• Extended the visual identity system into complementary materials, including e-poster with consistent color, typography, and branding elements.

The final solution delivered a visually engaging, easy-to-navigate menu that significantly improves the ordering experience. The brand identity system establishes a cohesive presence for the cafe, enhancing customer recognition and giving the restaurant a modern yet culturally respectful look.